Internet marketing: this refers to the promotional strategies and tactics you use online to reach your home business' target market. While at one time, a business could choose to be online or not as part of its marketing strategy but today, most consumers search for business resources, get referrals, and seek reviews online before buying or hiring a business, and as a result, all businesses should have an online presence as part of its marketing mix.
Essentially, Internet marketing is using the Internet to do one or more of the following:
- Communicate a company's message about itself, its products, or its services online.
- Conduct research as to nature (demographics, preferences, and needs) of existing and potential customers.
- Sell goods, services, or advertising space over the Internet.
- Connect with prospects and customers in an increasingly engaged and interactive business-to-consumer society.
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